/* ============================================================
   PRIME ADVENTURE OUTFITTERS — FUNNEL SITE DESIGN SYSTEM
   Aesthetic: Raw American West Editorial
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,700;0,900;1,700&family=Outfit:wght@300;400;600;700&family=DM+Mono:wght@400;500&display=swap');

:root {
  --dirt:       #0f0c09;
  --charcoal:   #1a1712;
  --bark:       #2e2620;
  --rust:       #c24b1a;
  --rust-hot:   #e05520;
  --ochre:      #d4922a;
  --sand:       #f0dfc0;
  --bone:       #faf5ec;
  --chalk:      #ffffff;

  --bg:         var(--bone);
  --surface:    var(--chalk);
  --ink:        var(--charcoal);
  --ink-soft:   #5a4e42;
  --accent:     var(--rust);
  --accent-hot: var(--rust-hot);
  --gold:       var(--ochre);
  --line:       rgba(46,38,32,.13);
  --line-dark:  rgba(46,38,32,.22);

  --font-display: 'Playfair Display', Georgia, serif;
  --font-body:    'Outfit', system-ui, sans-serif;
  --font-mono:    'DM Mono', monospace;

  --r-sm:   6px;
  --r-md:   12px;
  --r-lg:   20px;
  --r-xl:   32px;
  --max:    1160px;

  --shadow-sm:  0 2px 12px rgba(15,12,9,.08);
  --shadow-md:  0 8px 32px rgba(15,12,9,.12);
  --shadow-lg:  0 20px 60px rgba(15,12,9,.18);
  --shadow-btn: 0 6px 24px rgba(194,75,26,.35);

  --footer-bg:  var(--dirt);
  --footer-fg:  var(--sand);
  --footer-link: var(--ochre);
  --footer-dim: rgba(240,223,192,.55);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 1.05rem;
  line-height: 1.7;
  padding-bottom: 5rem;
}

@media (min-width: 900px) { body { padding-bottom: 0; } }

img { max-width: 100%; height: auto; display: block; }
a { color: var(--accent); }

body::before {
  content: '';
  position: fixed; inset: 0;
  pointer-events: none; z-index: 9999;
  opacity: .025;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 180px;
}

.skip-link { position: absolute; left: -999px; top: .5rem; background: var(--surface); padding: .5rem 1rem; border-radius: var(--r-sm); z-index: 200; font-family: var(--font-body); font-weight: 600; }
.skip-link:focus { left: .5rem; }

/* HEADER */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(250,245,236,.93);
  backdrop-filter: blur(16px) saturate(150%);
  border-bottom: 1.5px solid var(--line-dark);
}
.header-inner {
  max-width: var(--max); margin: 0 auto;
  padding: .9rem 1.5rem;
  display: flex; align-items: center; justify-content: space-between; gap: 1.25rem; flex-wrap: wrap;
}
.brand a { text-decoration: none; color: var(--ink); display: block; }
.brand-name { font-family: var(--font-display); font-weight: 900; font-size: 1.22rem; letter-spacing: -.03em; line-height: 1; color: var(--ink); }
.brand-sub { font-family: var(--font-mono); font-size: .63rem; letter-spacing: .13em; text-transform: uppercase; color: var(--accent); margin-top: 3px; display: block; }
.nav { display: flex; align-items: center; gap: .5rem 1.2rem; flex-wrap: wrap; justify-content: flex-end; }
.nav a:not(.btn) { font-weight: 600; font-size: .9rem; color: var(--ink-soft); text-decoration: none; letter-spacing: .01em; transition: color .15s; position: relative; }
.nav a:not(.btn)::after { content: ''; position: absolute; bottom: -2px; left: 0; right: 0; height: 1.5px; background: var(--accent); transform: scaleX(0); transition: transform .2s ease; transform-origin: left; }
.nav a:not(.btn):hover { color: var(--accent); }
.nav a:not(.btn):hover::after { transform: scaleX(1); }

/* BUTTONS */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: .4rem; padding: .7rem 1.35rem; border-radius: var(--r-sm); border: none; cursor: pointer; font-weight: 700; font-family: var(--font-body); font-size: .95rem; letter-spacing: .02em; text-decoration: none; transition: transform .15s ease, box-shadow .15s ease, background .15s ease; white-space: nowrap; }
.btn-primary { background: var(--accent); color: #fff; box-shadow: var(--shadow-btn); text-transform: uppercase; letter-spacing: .05em; font-size: .82rem; }
.btn-primary:hover { background: var(--accent-hot); transform: translateY(-2px); box-shadow: 0 10px 32px rgba(194,75,26,.45); color: #fff; }
.btn-ghost { background: transparent; color: var(--ink); border: 2px solid var(--line-dark); }
.btn-ghost:hover { border-color: var(--accent); color: var(--accent); }
.btn-light { background: rgba(255,255,255,.15); color: #fff; border: 1.5px solid rgba(255,255,255,.3); }
.btn-light:hover { background: rgba(255,255,255,.25); color: #fff; }
.btn-xl { padding: 1rem 2.25rem; font-size: .88rem; }

/* HERO */
.hero { position: relative; min-height: clamp(520px, 78vh, 780px); display: grid; align-items: end; color: #fff; overflow: hidden; }
.hero-bg { position: absolute; inset: 0; background-size: cover; background-position: center 40%; transform: scale(1.04); transition: transform 9s ease; }
.hero:hover .hero-bg { transform: scale(1.0); }
.hero::after { content: ''; position: absolute; inset: 0; background: linear-gradient(to top, rgba(10,8,5,.92) 0%, rgba(10,8,5,.48) 40%, rgba(10,8,5,.1) 100%), linear-gradient(135deg, transparent 55%, rgba(194,75,26,.15) 100%); }
.hero-inner { position: relative; z-index: 2; max-width: var(--max); margin: 0 auto; padding: 2rem 1.5rem 3.5rem; width: 100%; }

.hero-eyebrow { display: inline-flex; align-items: center; gap: .55rem; font-family: var(--font-mono); font-size: .67rem; letter-spacing: .16em; text-transform: uppercase; color: var(--ochre); margin-bottom: 1.1rem; }
.hero-eyebrow::before { content: ''; display: block; width: 28px; height: 1.5px; background: var(--ochre); }

.hero h1 { font-family: var(--font-display); font-weight: 900; font-size: clamp(2.5rem, 6.5vw, 4.8rem); line-height: 1.0; letter-spacing: -.04em; margin-bottom: 1.25rem; max-width: 15ch; text-shadow: 0 2px 24px rgba(10,8,5,.45); }
.hero h1 em { font-style: italic; color: var(--ochre); }
.hero .lead { font-size: clamp(1rem, 1.8vw, 1.18rem); max-width: 52ch; opacity: .88; line-height: 1.65; margin-bottom: 2rem; }
.hero-cta { display: flex; flex-wrap: wrap; gap: .85rem; align-items: center; }

.hero-stats { display: flex; gap: 2rem; margin-top: 2.5rem; padding-top: 2rem; border-top: 1px solid rgba(255,255,255,.14); flex-wrap: wrap; }
.hero-stat-num { font-family: var(--font-display); font-weight: 700; font-size: 1.75rem; color: var(--ochre); line-height: 1; }
.hero-stat-label { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .11em; text-transform: uppercase; opacity: .6; margin-top: 3px; }

/* CONTACT BAR */
.contact-bar { max-width: var(--max); margin: 0 auto; padding: 0 1.5rem; transform: translateY(-1.75rem); }
.contact-bar-inner { background: var(--charcoal); color: var(--sand); border-radius: var(--r-md); padding: 1.1rem 1.75rem; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1rem; box-shadow: var(--shadow-lg); }
.contact-item { display: flex; flex-direction: column; gap: .08rem; }
.contact-label { font-family: var(--font-mono); font-size: .58rem; letter-spacing: .15em; text-transform: uppercase; opacity: .45; }
.contact-value { font-weight: 700; font-size: .98rem; color: var(--sand); text-decoration: none; }
.contact-value:hover { color: var(--ochre); }

/* MAIN */
main { padding: 0 0 4rem; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 1.5rem; }

/* SECTIONS */
.section { max-width: var(--max); margin: 0 auto; padding: 3rem 1.5rem; }
.section + .section { border-top: 1.5px solid var(--line); }
.section-tag { font-family: var(--font-mono); font-size: .63rem; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); margin-bottom: .65rem; display: block; }
.section-title { font-family: var(--font-display); font-weight: 900; font-size: clamp(1.75rem, 3vw, 2.5rem); letter-spacing: -.03em; line-height: 1.1; margin-bottom: 1.25rem; }
.section-title em { font-style: italic; color: var(--accent); }
.section p { max-width: 68ch; margin-bottom: 1.1rem; color: var(--ink-soft); }
.section p:last-child { margin-bottom: 0; }
.section p strong { color: var(--ink); }
.section a:not(.btn) { color: var(--accent); font-weight: 600; }

/* MARQUEE */
.marquee-strip { background: var(--charcoal); padding: .85rem 0; overflow: hidden; border-top: 2px solid var(--rust); border-bottom: 2px solid var(--rust); margin: 2.5rem 0; }
.marquee-track { display: flex; animation: marquee 28s linear infinite; white-space: nowrap; }
.marquee-item { display: inline-flex; align-items: center; gap: 1.25rem; padding: 0 1.75rem; font-family: var(--font-mono); font-size: .7rem; letter-spacing: .11em; text-transform: uppercase; color: rgba(240,223,192,.65); }
.marquee-sep { width: 4px; height: 4px; border-radius: 50%; background: var(--ochre); flex-shrink: 0; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* FEATURE SPLIT */
.feature-split { max-width: var(--max); margin: 0 auto; padding: 3rem 1.5rem; display: grid; grid-template-columns: 1fr; gap: 2.5rem; align-items: center; border-top: 1.5px solid var(--line); }
@media (min-width: 860px) { .feature-split { grid-template-columns: 1.1fr 1fr; gap: 4.5rem; } .feature-split.flip { grid-template-columns: 1fr 1.1fr; } .feature-split.flip .feature-text { order: -1; } }
.feature-img { border-radius: var(--r-lg); overflow: hidden; aspect-ratio: 4/3; box-shadow: var(--shadow-lg); position: relative; }
.feature-img img { width: 100%; height: 100%; object-fit: cover; border-radius: 0; }
.feature-img::after { content: ''; position: absolute; bottom: 0; left: 0; right: 0; height: 4px; background: linear-gradient(90deg, var(--accent), var(--ochre)); }

/* LOC PANEL */
.loc-panel { background: var(--charcoal); color: var(--sand); border-radius: var(--r-md); padding: 1.25rem 1.75rem; margin-bottom: 2.5rem; }
.loc-panel-label { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .14em; text-transform: uppercase; color: var(--ochre); margin-bottom: .75rem; }
.loc-links { display: flex; flex-wrap: wrap; gap: .6rem; }
.loc-links a { display: inline-flex; align-items: center; gap: .4rem; font-weight: 700; font-size: .88rem; text-decoration: none; color: var(--sand); background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.12); padding: .45rem 1rem; border-radius: var(--r-sm); transition: background .15s, color .15s; }
.loc-links a:hover { background: var(--accent); border-color: var(--accent); color: #fff; }

/* CARDS */
.cards-grid { display: grid; grid-template-columns: 1fr; gap: 1rem; margin: 2rem 0; }
@media (min-width: 640px) { .cards-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 960px) { .cards-grid { grid-template-columns: repeat(3, 1fr); } }
.card { background: var(--surface); border: 1.5px solid var(--line-dark); border-radius: var(--r-md); padding: 1.5rem; box-shadow: var(--shadow-sm); transition: transform .2s ease, box-shadow .2s ease; }
.card:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.card-tag { font-family: var(--font-mono); font-size: .61rem; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); margin-bottom: .55rem; }
.card h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.15rem; letter-spacing: -.02em; margin-bottom: .6rem; color: var(--ink); }
.card p { font-size: .95rem; color: var(--ink-soft); line-height: 1.6; }

/* CALLOUT */
.callout { border-left: 4px solid var(--accent); padding: 1.25rem 1.5rem; background: rgba(194,75,26,.06); border-radius: 0 var(--r-md) var(--r-md) 0; margin: 2rem 0; }
.callout p { font-family: var(--font-display); font-style: italic; font-size: 1.2rem; line-height: 1.5; color: var(--ink); max-width: 58ch; }

/* STATS ROW */
.stat-row { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line-dark); border: 1.5px solid var(--line-dark); border-radius: var(--r-md); overflow: hidden; margin: 2.5rem 0; }
@media (min-width: 640px) { .stat-row { grid-template-columns: repeat(4, 1fr); } }
.stat-cell { background: var(--surface); padding: 1.35rem 1rem; text-align: center; }
.stat-num { font-family: var(--font-display); font-weight: 900; font-size: 2.1rem; color: var(--accent); line-height: 1; }
.stat-label { font-family: var(--font-mono); font-size: .6rem; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-soft); margin-top: .35rem; }

/* CHECKLIST */
.checklist { list-style: none; display: grid; grid-template-columns: 1fr; gap: .65rem; margin: 1.25rem 0; }
@media (min-width: 560px) { .checklist { grid-template-columns: repeat(2, 1fr); } }
.checklist li { display: flex; align-items: flex-start; gap: .65rem; font-size: .97rem; color: var(--ink-soft); line-height: 1.5; }
.checklist li::before { content: ''; display: block; width: 18px; height: 18px; border-radius: 3px; background: var(--accent); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='white' stroke-width='1.8' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E"); background-size: 12px; background-position: center; background-repeat: no-repeat; flex-shrink: 0; margin-top: 2px; }

/* BIG CTA */
.cta-section { background: var(--charcoal); color: var(--sand); border-radius: var(--r-xl); padding: 3.5rem 2rem; text-align: center; margin: 3rem auto; max-width: var(--max); position: relative; overflow: hidden; }
.cta-section::before { content: ''; position: absolute; inset: 0; background: radial-gradient(ellipse 70% 60% at 80% 50%, rgba(194,75,26,.2) 0%, transparent 70%), radial-gradient(ellipse 50% 80% at 20% 80%, rgba(212,146,42,.12) 0%, transparent 70%); pointer-events: none; }
.cta-section > * { position: relative; z-index: 1; }
.cta-section h2 { font-family: var(--font-display); font-weight: 900; font-size: clamp(1.9rem, 5vw, 3.2rem); letter-spacing: -.04em; line-height: 1.05; margin-bottom: 1rem; color: var(--sand); }
.cta-section h2 em { font-style: italic; color: var(--ochre); }
.cta-section p { max-width: 50ch; margin: 0 auto 2rem; opacity: .7; font-size: 1.05rem; color: var(--sand); }
.cta-actions { display: flex; flex-wrap: wrap; gap: 1rem; justify-content: center; }

/* FOOTER */
.site-footer { background: var(--footer-bg); color: var(--footer-fg); padding: 3.5rem 1.5rem 2rem; position: relative; overflow: hidden; }
.site-footer::before { content: ''; position: absolute; inset: 0; opacity: .04; background-image: repeating-linear-gradient(0deg, transparent, transparent 36px, rgba(240,223,192,.7) 36px, rgba(240,223,192,.7) 37px); pointer-events: none; }
.footer-inner { max-width: var(--max); margin: 0 auto; position: relative; z-index: 1; }
.footer-top { display: grid; grid-template-columns: 1fr; gap: 2.5rem 3rem; padding-bottom: 2.5rem; border-bottom: 1px solid rgba(240,223,192,.1); margin-bottom: 2rem; }
@media (min-width: 720px) { .footer-top { grid-template-columns: 1.6fr 1fr 1fr; } }
.footer-brand { font-family: var(--font-display); font-weight: 900; font-size: 1.35rem; letter-spacing: -.03em; color: var(--sand); margin-bottom: .4rem; }
.footer-tagline { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .13em; text-transform: uppercase; color: var(--footer-link); margin-bottom: 1rem; display: block; }
.footer-desc { font-size: .9rem; line-height: 1.65; color: var(--footer-dim); max-width: 32ch; }
.footer-col-title { font-family: var(--font-mono); font-size: .6rem; letter-spacing: .14em; text-transform: uppercase; color: var(--footer-link); margin-bottom: .9rem; }
.footer-links { list-style: none; display: flex; flex-direction: column; gap: .5rem; }
.footer-links a { color: var(--footer-dim); text-decoration: none; font-size: .92rem; transition: color .15s; }
.footer-links a:hover { color: var(--sand); }
.footer-bottom { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1rem; }
.footer-copy { font-size: .82rem; color: var(--footer-dim); opacity: .55; }
.footer-cta-wrap { display: flex; gap: .65rem; }

/* STICKY CTA */
.sticky-cta { position: fixed; left: 0; right: 0; bottom: 0; z-index: 50; padding: .75rem 1rem calc(.75rem + env(safe-area-inset-bottom)); background: rgba(10,8,5,.96); backdrop-filter: blur(12px); display: flex; gap: .5rem; justify-content: center; border-top: 1px solid rgba(255,255,255,.07); }
.sticky-cta .btn { flex: 1; max-width: 380px; }
@media (min-width: 900px) { .sticky-cta { display: none; } }

/* PILL */
.pill { display: inline-flex; align-items: center; gap: .4rem; font-family: var(--font-mono); font-size: .63rem; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); padding: .2rem .65rem; border: 1px solid rgba(194,75,26,.28); border-radius: 999px; background: rgba(194,75,26,.07); margin-bottom: .85rem; width: fit-content; }

/* RESPONSIVE NAV */
@media (max-width: 700px) { .nav a:not(.btn) { display: none; } .header-inner { padding: .75rem 1rem; } }